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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
30-60 min je Interview1-5 Tage45-75 min25-40 min
Participantsdifferent
5-12 InterviewsNutzertraffic2-81-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterest Metrics, Conversion Signal, Learning NoteTest Matrix, Test PlanLearning Card with evidence and next action
Tags1 shared
DiscoveryInterviewsValidation
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryOptions
ExperimentsValidationDiscoveryLearning
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