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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview30-60 min je Interview1-2 h Setup, laufend45-75 min
Participantsdifferent
5-12 Interviews5-12 Interviews2-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning LogTest Matrix, Test Plan
Tags1 shared
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryOptions
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