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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview30-60 min je Interview25-40 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews5-12 Interviews1-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer QuotesLearning Card with evidence and next actionOpportunity Solution Tree, Experiment Backlog, Learning Log
Tags1 shared
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
ExperimentsValidationDiscoveryLearning
DiscoveryOutcomesExperimentsOpportunity
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