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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-60 min je Interview30-60 min je Interview1-5 Tage25-40 min
Participantsdifferent
5-12 Interviews5-12 InterviewsNutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer QuotesClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tags1 shared
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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