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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
30-60 min je Interview1-3 h4-5 Tage30-60 min je Interview
Participantsdifferent
5-12 Interviews2-85-85-10 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsMorphological Box, Concept Combinations, Idea ShortlistPrototype, Test Findings, Decision RationaleSolution Feedback, Objection List, Validation Notes
Tagsno overlap
DiscoveryInterviewsValidation
IdeationInnovationCreativity
Design sprintPrototypeValidationInnovation
ValidationInterviewsPrototype
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