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| Criterion |  Product Discovery Problem Interview |  Innovation Morphological Analysis |  Innovation Design Sprint |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 30-60 min je Interview | 1-3 h | 4-5 Tage | 1-4 Wochen |
Participantsdifferent | 5-12 Interviews | 2-8 | 5-8 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Morphological Box, Concept Combinations, Idea Shortlist | Prototype, Test Findings, Decision Rationale | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | DiscoveryInterviewsValidation | IdeationInnovationCreativity | Design sprintPrototypeValidationInnovation | MVPValidationServiceDiscovery |