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| Criterion |  Product Discovery Problem Interview |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-3 h |
Participantsdifferent | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | DiscoveryInterviewsValidation | IdeationInnovationCreativity |
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