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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview1-3 Wochen60-90 min1-5 Tage
Participantsdifferent
5-12 Interviews5-12 Interviews3-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsJob Stories, Outcome Statements, Opportunity ListPrioritization Canvas, Hypothesis BacklogClick Data, Interest Signal, Learning Decision
Tagsno overlap
DiscoveryInterviewsValidation
CustomerOutcomesNeeds
ExperimentsPrioritizationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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