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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-60 min je Interview45-90 min1-2 h Setup, laufend25-40 min
Participantsdifferent
5-12 Interviews3-82-61-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsImpact Map, Outcome Hypotheses, Delivery OptionsOpportunity Solution Tree, Experiment Backlog, Learning LogLearning Card with evidence and next action
Tagsno overlap
DiscoveryInterviewsValidation
OutcomesStrategyBehaviorPlanning
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryLearning
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