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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-60 min je Interview1-5 Tage45-75 min1-5 Tage
Participantsdifferent
5-12 InterviewsNutzertraffic2-8Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshopAsync
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning DecisionTest Matrix, Test PlanInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandGrowth
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