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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview30-60 min1-2 h20-35 min
Participantsdifferent
5-12 Interviews1-52-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsCompleted Experiment Canvas, Success MetricDIBB document, Belief list, Bet list, Learning reportTest Card with a pre-set threshold
Tagsno overlap
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
StrategyDecisionAssumptionsHypothesis
ExperimentsValidationDiscoveryHypothesis
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