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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min30-60 min je Interview1-4 Wochen
Participantsdifferent
5-12 Interviews4-85-12 Interviews3-10 Kunden
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsEmpathy Map, Assumptions List, Research GapsInterview Notes, Opportunity Themes, Customer QuotesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
DiscoveryInterviewsValidation
SynthesisQualitativeWorkshop
DiscoveryInterviewsOpportunityCustomer
MVPValidationServiceDiscovery
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