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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
MediumHighHighMedium
Timedifferent
30-60 min je Interview1 Tag bis mehrere Wochen2-10 Tage30-60 min je Interview
Participantsdifferent
5-12 Interviews4-105-20 Nutzer5-10 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsProblem Statement, Prototype, Test LearningsPrototype Learnings, Manual Effort Notes, Risk ListSolution Feedback, Objection List, Validation Notes
Tagsno overlap
DiscoveryInterviewsValidation
InnovationPrototypeResearch
PrototypeValidationMVP
ValidationInterviewsPrototype
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