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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
30-60 min je Interview1 Tag bis mehrere Wochen1-5 Tage45-75 min
Participantsdifferent
5-12 Interviews4-10Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsProblem Statement, Prototype, Test LearningsClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
DiscoveryInterviewsValidation
InnovationPrototypeResearch
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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