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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
30-60 min je Interview1 Tag bis mehrere Wochen60-120 min1-4 Wochen
Participantsdifferent
5-12 Interviews4-102-83-10 Kunden
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsProblem Statement, Prototype, Test LearningsContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
DiscoveryInterviewsValidation
InnovationPrototypeResearch
ContradictionsInnovationProblem solving
MVPValidationServiceDiscovery
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