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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview1-3 h25-40 min30-60 min je Interview
Participantsdifferent
5-12 Interviews3-101-55-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsCustomer Journey Canvas, Pain Points, Experience OpportunitiesLearning Card with evidence and next actionInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
DiscoveryInterviewsValidation
JourneyCustomerService designCanvas
ExperimentsValidationDiscoveryLearning
DiscoveryInterviewsOpportunityCustomer
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