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| Criterion | ![]() Product Discovery Problem Interview | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Learning Card | ![]() Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 1-3 h | 25-40 min | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | 3-10 | 1-5 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Customer Journey Canvas, Pain Points, Experience Opportunities | Learning Card with evidence and next action | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | DiscoveryInterviewsValidation | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryLearning | DiscoveryInterviewsOpportunityCustomer |



