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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumLowMediumLow
Timedifferent
30-60 min je Interview8-15 min30-60 min je Interview5-20 min
Participantsdifferent
5-12 Interviews1-105-10 Interviews1-20
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsSketch Set, Idea Shortlist, Direction OptionsSolution Feedback, Objection List, Validation NotesIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
DiscoveryInterviewsValidation
BrainstormingSketchingSpeedDivergenceDesign sprint
ValidationInterviewsPrototype
BrainstormingIdeationDivergenceSpeed
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