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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
30-60 min je Interview60-120 min20-35 min25-40 min
Participantsdifferent
5-12 Interviews2-81-51-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasTest Card with a pre-set thresholdLearning Card with evidence and next action
Tagsno overlap
DiscoveryInterviewsValidation
ContradictionsInnovationProblem solving
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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