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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-60 min je Interview1-4 Wochen30-60 min je Interview25-40 min
Participantsdifferent
5-12 Interviews3-10 Kunden5-12 Interviews1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Opportunity Themes, Customer QuotesLearning Card with evidence and next action
Tags1 shared
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
DiscoveryInterviewsOpportunityCustomer
ExperimentsValidationDiscoveryLearning
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