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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumLowLow
Timedifferent
30-60 min je Interview1-4 Wochen1-2 h20-35 min
Participantsdifferent
5-12 Interviews3-10 Kunden2-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP RisksDIBB document, Belief list, Bet list, Learning reportTest Card with a pre-set threshold
Tagsno overlap
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
StrategyDecisionAssumptionsHypothesis
ExperimentsValidationDiscoveryHypothesis
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