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| Criterion |  Product Discovery Pretotyping |  Business Strategy SWOT Analysis |  Business Strategy GAP Analysis |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-4 | 3-12 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | SWOT matrix, Strategic options, Action list | Gap Matrix, Action Plan, Risk Notes | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationDemandMVP | StrategyAnalysisMarketPositioning | StrategyAnalysisPlanning | ValidationExperimentsDemandDiscovery |