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| Criterion |  Product Discovery Pretotyping |  UX Research Surveys |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | Stunden bis wenige Tage | 3-14 Tage | 1-4 Wochen | 45-60 min |
Participantsdifferent | 1-4 | 50+ | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Survey Results, Charts, Segment Insights | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ValidationDemandMVP | QuantitativeResearchValidation | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |