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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowMediumHighLow
Timedifferent
Stunden bis wenige Tage30-60 min je Interview1-4 Wochen1-5 Tage
Participantsdifferent
1-45-10 Interviews1-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionSolution Feedback, Objection List, Validation NotesExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
ValidationDemandMVP
ValidationInterviewsPrototype
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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