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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
Stunden bis wenige Tage1-5 TageWochen bis Monate je Lernzyklus1-5 Tage
Participantsdifferent
1-4Nutzertraffic2-8Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionInterest Metrics, Conversion Signal, Learning NoteHypothesis list, MVPs, Learning reports, Pivot or persevere decisionClick Data, Interest Signal, Learning Decision
Tags1 shared
ValidationDemandMVP
ValidationExperimentsDemandGrowth
LeanStartupValidationMVP
ValidationExperimentsDemandDiscovery
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