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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowMediumMedium
Timedifferent
Stunden bis wenige Tage1-5 TageWochen bis Monate je Lernzyklus45-60 min
Participantsdifferent
1-4Nutzertraffic2-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionInterest Metrics, Conversion Signal, Learning NoteHypothesis list, MVPs, Learning reports, Pivot or persevere decisionAssumption map, Test backlog, Risk ranking
Tags1 shared
ValidationDemandMVP
ValidationExperimentsDemandGrowth
LeanStartupValidationMVP
AssumptionsRiskExperimentsValidation
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