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| Criterion |  Product Discovery Pretotyping |  Product Discovery Smoke Test |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | Stunden bis wenige Tage | 1-5 Tage | 5-15 min | 1-4 Wochen |
Participantsdifferent | 1-4 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Interest Metrics, Conversion Signal, Learning Note | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary |
Tags1 shared | ValidationDemandMVP | ValidationExperimentsDemandGrowth | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation |