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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowMediumMedium
Timedifferent
Stunden bis wenige Tage1-5 Tage1-3 h45-60 min
Participantsdifferent
1-4Nutzertraffic1-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionInterest Metrics, Conversion Signal, Learning NoteArgument Map, Evidence Gaps, Decision RationaleAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationDemandMVP
ValidationExperimentsDemandGrowth
SensemakingDecisionRationale
AssumptionsRiskExperimentsValidation
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