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| Criterion |  Product Discovery Pretotyping |  Innovation SCAMPER |
|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitysame | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min |
Participantsdifferent | 1-4 | 2-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativityReframingInnovation |
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