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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
LowMediumHighMedium
Timedifferent
Stunden bis wenige Tage30-60 min je Interview1 Tag bis mehrere Wochen1-4 Wochen
Participantsdifferent
1-45-12 Interviews4-103-10 Kunden
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionProblem Evidence, Risk Notes, Customer SegmentsProblem Statement, Prototype, Test LearningsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
ValidationDemandMVP
DiscoveryInterviewsValidation
InnovationPrototypeResearch
MVPValidationServiceDiscovery
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