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| Criterion |  Product Discovery Pretotyping |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | Stunden bis wenige Tage | 1-3 h |
Participantsdifferent | 1-4 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | ValidationDemandMVP | IdeationInnovationCreativity |
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