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| Criterion |  Product Discovery Pretotyping |  Product Discovery Landing Page Test |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 1-5 Tage | 1-3 h | 60-120 min |
Participantsdifferent | 1-4 | Nutzertraffic | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Landing Page, Conversion Data, Learning Summary | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | ValidationDemandMVP | ValidationConversionMarketing | AnalyticsConversionGrowth | GrowthRetentionConversion |