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| Criterion |  Product Discovery Pretotyping |  Product Discovery Landing Page Test |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | Stunden bis wenige Tage | 1-5 Tage | 1-4 Wochen | 1-3 h |
Participantsdifferent | 1-4 | Nutzertraffic | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Landing Page, Conversion Data, Learning Summary | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ValidationDemandMVP | ValidationConversionMarketing | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |