View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Pretotyping |  Systems Thinking Iceberg Model |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 1-5 Tage | 45-75 min |
Participantsdifferent | 1-4 | 2-10 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan |
Tagsno overlap | ValidationDemandMVP | Systems thinkingRoot causePatterns | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions |