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| Criterion |  Product Discovery Pretotyping |  Knowledge Modeling IBIS |  Decision Making Argument Mapping |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-4 | 2-8 | 1-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Issue Map, Positions, Argument Notes | Argument Map, Evidence Gaps, Decision Rationale | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationDemandMVP | RationaleKnowledgeDecision | SensemakingDecisionRationale | ValidationExperimentsDemandDiscovery |