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| Criterion |  Product Discovery Pretotyping |  Knowledge Modeling IBIS |  Growth A/B Testing |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 1-4 Wochen | 1-3 h |
Participantsdifferent | 1-4 | 2-8 | 1-6 | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Issue Map, Positions, Argument Notes | Experiment results, Decision log, Learning summary | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | ValidationDemandMVP | RationaleKnowledgeDecision | ExperimentsGrowthAnalyticsValidation | SensemakingDecisionRationale |