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| Criterion |  Product Discovery Pretotyping |  Growth Growth Experiment |  Product Discovery Test Card |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | Stunden bis wenige Tage | 1-2 Wochen | 20-35 min | 1-5 Tage |
Participantsdifferent | 1-4 | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValidationDemandMVP | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth |