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| Criterion |  Product Discovery Pretotyping |  Growth Funnel Analysis |  Growth Hooked Model |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | Stunden bis wenige Tage | 1-3 h | Multiple workshops over several weeks | 1-4 Wochen |
Participantsdifferent | 1-4 | 1-5 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationDemandMVP | AnalyticsConversionGrowth | GrowthBehaviorRetention | ExperimentsGrowthAnalyticsValidation |