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| Criterion |  Product Discovery Pretotyping |  Growth Funnel Analysis |  Product Discovery Experiment Canvas |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 30-60 min | 1-5 Tage |
Participantsdifferent | 1-4 | 1-5 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Funnel report, Drop-off analysis, Optimization hypotheses | Completed Experiment Canvas, Success Metric | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValidationDemandMVP | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth |