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| Criterion |  Product Discovery Pretotyping |  Growth Flywheel |  Growth Funnel Analysis |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 60-120 min | 1-3 h | Multiple workshops over several weeks |
Participantsdifferent | 1-4 | 3-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | ValidationDemandMVP | GrowthRetentionConversion | AnalyticsConversionGrowth | GrowthBehaviorRetention |