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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
Stunden bis wenige Tage1-5 TageWochen bis Monate je Lernzyklus45-75 min
Participantsdifferent
1-4Nutzertraffic2-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionClick Data, Interest Signal, Learning DecisionHypothesis list, MVPs, Learning reports, Pivot or persevere decisionTest Matrix, Test Plan
Tags1 shared
ValidationDemandMVP
ValidationExperimentsDemandDiscovery
LeanStartupValidationMVP
ExperimentsValidationDiscoveryOptions
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