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| Criterion | ![]() Product Discovery Pretotyping | ![]() Innovation Design Thinking | ![]() UX Research Surveys | ![]() Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 1 Tag bis mehrere Wochen | 3-14 Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 1-4 | 4-10 | 50+ | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Problem Statement, Prototype, Test Learnings | Survey Results, Charts, Segment Insights | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | ValidationDemandMVP | InnovationPrototypeResearch | QuantitativeResearchValidation | LeanStartupValidationMVP |



