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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowHighMediumMedium
Timedifferent
Stunden bis wenige Tage1-4 WochenWochen bis Monate je Goal45-60 min
Participantsdifferent
1-41-63-102-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionExperiment results, Decision log, Learning summaryGoals, Idea bank, Step-project list, Tasks, Learning reportsAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationDemandMVP
ExperimentsGrowthAnalyticsValidation
RoadmapOutcomesPlanningExperiments
AssumptionsRiskExperimentsValidation
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