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| Criterion |  Product Discovery Pretotyping |  Growth A/B Testing |  Innovation Brainwriting |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | Stunden bis wenige Tage | 1-4 Wochen | 15-30 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 1-4 | 1-6 | 3-12 | 10-50 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary | Idea sheets, Expanded concepts, Prioritized list | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation | BrainstormingCollaborationInclusionIdeas | BrainstormingWorkshopCollaborationIdeation |