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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
Stunden bis wenige Tage45-90 min1-5 Tage1-4 Wochen
Participantsdifferent
1-42-5Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionA3 Report, Action Plan, Root Cause AnalysisInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationDemandMVP
LeanProblem solvingCoachingOperations
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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