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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowLowMedium
Timedifferent
20–45 min1-5 Tage20-35 min1-5 Tage
Participantsdifferent
Small cross-functional groupNutzertraffic1-5Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Risk list, Mitigation plan, Assumption logInterest Metrics, Conversion Signal, Learning NoteTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
RiskDecisionFailurePlanning
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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