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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowLowMediumLow
Timedifferent
20–45 min1-5 Tage1-5 Tage30-60 min
Participantsdifferent
Small cross-functional groupNutzertrafficNutzertraffic1-5
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Risk list, Mitigation plan, Assumption logInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionCompleted Experiment Canvas, Success Metric
Tagsno overlap
RiskDecisionFailurePlanning
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
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