View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Decision Making Pre-Mortem |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 20–45 min | 1-5 Tage | 1-3 h | 1-4 Wochen |
Participantsdifferent | Small cross-functional group | Nutzertraffic | 1-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | RiskDecisionFailurePlanning | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | ExperimentsGrowthAnalyticsValidation |