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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
20–45 min2-4 h30-90 min1-3 h
Participantsdifferent
Small cross-functional group4-101-63-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Risk list, Mitigation plan, Assumption logJourney Map, Pain-point List, Opportunity BacklogDecision Tree, Option Map, Assumption ListCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
RiskDecisionFailurePlanning
JourneyServiceService design
DecisionTreeOptions
JourneyCustomerService designCanvas
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