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| Criterion |  Decision Making Pre-Mortem |  Growth Hooked Model |  Growth Funnel Analysis |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 20–45 min | Multiple workshops over several weeks | 1-3 h | 45-90 min |
Participantsdifferent | Small cross-functional group | 2-8 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | RiskDecisionFailurePlanning | GrowthBehaviorRetention | AnalyticsConversionGrowth | AssumptionsRiskDecisionDiscovery |