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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowMediumLowMedium
Timedifferent
20–45 minMultiple workshops over several weeks1-2 h45-90 min
Participantsdifferent
Small cross-functional group2-82-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Risk list, Mitigation plan, Assumption logHooked loop, Trigger map, Reward design, Ethics checkDIBB document, Belief list, Bet list, Learning reportImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
RiskDecisionFailurePlanning
GrowthBehaviorRetention
StrategyDecisionAssumptionsHypothesis
OutcomesStrategyBehaviorPlanning
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